DENSO to showcase new offerings digitally at Automechanika 2021

An exclusive live web session will headline DENSO’s attendance at Automechanika Frankfurt 2021, Europe’s leading trade fair for the automotive service industry, on 14-16 September.

With the event taking place in ‘Digital Plus’ format, DENSO – one of the world’s largest suppliers of automotive technologies – is planning a full virtual presence including a host of aftermarket-specific news and content.

Visitors will be able to join the web session via Automechanika’s online platform and take a quiz for a chance to win €200 worth of Toyota Gazoo merchandise. They can also use the platform to browse key information on DENSO products and services, chat to DENSO representatives, and be among the first to hear news on DENSO’s upcoming plans to support the European independent aftermarket.

Chief among this year’s announcements will be the launch of PowerEdge in Europe. PowerEdge is a cost-effective brand designed to meet a separate set of needs to DENSO’s established premium offering, and is already popular in the USA, where it delivers value to aftermarket businesses. From September, a range of PowerEdge wipers and compressors will be available to the European aftermarket; more details will be revealed at Automechanika.

Finally, DENSO will use the event to showcase its future as a sustainable company – including how its ‘One EU Aftermarket’ structure brings it closer to customers, and what DENSO’s global ‘Peace of Mind’ goal means for aftermarket businesses.

Familiar experience on a new platform

“We were a long-time exhibitor at Automechanika before the pandemic, and were determined that this year, despite moving to a digital platform, we would still offer everything industry members have come to expect from our attendance,” said Fatiha Laauich, Pan EU Strategic Marketing Manager. “Our aftermarket partners will be familiar with our latest activities, including digital training solutions provided by our e-learning platform and our webinar offer. Meanwhile, new visitors will be able to explore our continually expanding product line-up, including our vehicle inspection tool, e-Videns, and understand the added value that working with DENSO can deliver.

“Of course, this is about more than us providing content. This is an opportunity for everyone in the industry to come together and connect. In a digital event, our message is still the same: Come by, see what we have to offer and catch up with us. Our experts will be available and ready to talk.”

Request a free voucher for Automechanika

DENSO is also able to provide a complimentary entry voucher to Automechanika, in an offer available exclusively to trade customers and partners, while stocks last.

If you would like to take advantage of this, simply contact your DENSO representative for details of how to claim your voucher.